Browsing by Subject "Marketing"
Now showing items 1-2 of 2
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(2014)This thesis contains three essays dealing with the modeling of complex decision processes in marketing. Each of these deals with a different aspect of complex decision making, either at the individual or at the network ...
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(2020)Payan and McFarland (2005) argue that sales influence tactics (SITs) with more complete argument structure are more effective in gaining influence with customers (e.g., providing information on product features and ...
