Browsing by Author "Gupta, Reetika"

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    • Three essays on consumer decision-making 
      Javed, Arslan (2023)
      1st Essay: Communication of Truly Novel Diseases (TNDs) - Role of Emphasis Framing.Communicating health-related information about truly novel diseases (TNDs) (e.g., COVID- 19) is a challenge. Our research underscores two ...