Browsing by Author "Glady, Nicolas"
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Jiao, Wenyu (2018)This dissertation aims to investigate the dynamic impacts of customer engagement on customer value and firm revenues in a multichannel context. I address this research question in three chapters. In chapter 1, we propose ...
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Mullick, Shantanu (2016)This dissertation consists of three chapters that present three standalone essays on the application of dynamic models to marketing and finance. The first essay uses a structural approach to dynamic models to study the ...