Browsing by Author "De Bruyn, Arnaud"
Now showing items 1-5 of 5
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(2018)This dissertation aims to investigate the dynamic impacts of customer engagement on customer value and firm revenues in a multichannel context. I address this research question in three chapters. In chapter 1, we propose ...
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(2014)This thesis contains three essays dealing with the modeling of complex decision processes in marketing. Each of these deals with a different aspect of complex decision making, either at the individual or at the network ...
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(2012)This study establishes a multilevel model to investigate how managers can increase team performance and team satisfaction by influencing team members communications. I applied organizational communication theory, social ...
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(2022)The dissertation consists of three essays on “Artificial Intelligence Models for Customer Relationship Management”. In particular, the essays are built on novel deep learning algorithms known as long-short term memory ...
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(2014)This dissertation is organized in three chapters. Each chapter analyzes decision makers systematic deviations from economic predictions in well-known experiments. People deviate from the optimal path and excessively explore ...
