Browsing by Author "Althuizen, Niek"
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Seeking creative solutions in marketing : three essays on enhancing the creativity of companies and their customers / Bo Chen ; sous la direction de Niek Althuizen Chen, Bo (2016)Creativity is one of the cornerstones of marketing. Due to technological advances, companies have more tools and resources at their disposal for enhancing creativity. Drawing on creative cognition research, this dissertation ...